via Fashion Magazine
Her debut campaign launches today.
Today, Bianca Andreescu makes her debut in the world of beauty thanks to a new collaboration with US beauty brand P8NT. FASHION Canada can exclusively reveal the new partnership, which comes hot off the heels of the Canadian teen’s historic win at the US Open.
The brand is known for its collaborations with high profile athletes and inspirational women, so its partnership with Andreescu makes total sense. The match-up sees the tennis star feature in a new campaign (shot in Toronto) – and she also leant her hand to design, too. Speaking with us ahead of today’s launch, Andreescu said, “I helped customize a limited-edition collection box that would include three of your favourite shades from the collection.”
The box’s design has been directly influenced by her chosen career path. “The idea of the box including three polishes is inspired by the concept of a can of tennis balls,” she says.
P8NT’s focus on vegan products was an important factor for Andreescu, who says she tries to use vegan and cruelty-free products as much as possible in her own routine. “It’s just as important for us to be aware of the quality of products going onto our skin as it is to be aware of what we’re digesting. Supporting cruelty-free brands is an important step in the fight for more responsibly sourced and manufactured products.” …..